Internet Marketing

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After a couple of months running with the website and having great success, we are very happy and we have HighTouch to thank for it!
Diego T., Gigglin' Marlin

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Inbound Marketing

Remarkable Content, Search Engine Optimization & Social Media.

Traditional outbound marketing focuses on methods such as cold calls, print ads, trade shows, etc. The idea here is to get in front of as many prospects as possible and "hard sell" them to the point of submission. It's classic "spray and pray" marketing—which is inefficient, cost-prohibitive and labor intensive.

On the other hand, Inbound Marketing is the practice of bringing qualified leads into your sales funnel rather than reaching out to unqualified—questionable targets.

Inbound Marketing is an efficient and affordable way to acquire new leads. It works because it focuses on building relationships with people who are already looking for your products and services.

Three Components of a Successful Inbound Marketing Campaign

Developing Great Content

The first step in developing an effective inbound marketing strategy starts with your content. Is it compelling? Is it entertaining? HighTouch identifies what content you should be developing, as well as the people within your organization who can contribute to your message. Believe it or not, there are great authors, actors, speakers and presenters in every company. Don't worry, we'll take care of all the production, optimization and copy writing for the web. We just need your great ideas!

Search Engine Optimization (SEO)

Ongoing search engine optimization efforts are essential to a successful inbound marketing campaign. Nowadays, most people are initiating the buying process with a simple web search. If they can't find you, you don't exist. Good SEO is an ongoing effort that is proactive to your goals and reactive to real-time analytics. We follow strict optimization guidelines set forth by Google™ and will never compromise your integrity for a better result.

Social Media

Social media amplifies your message and gets people talking about your brand across multiple networks of personal relationships. As more and more people try and filter the noise of interruption marketing, they are turning to the web (and each other via Facebook and Twitter), for a more authentic view of your products and services.

If someone wants to find out more about you, they go online and search for blogs and reviews. If they don't find you, you're irrelevant. If they do, and they like what they've read, they'll visit your web site and request more information, subscribe to your blog, or sign-up to receive your newsletter.

Internet Marketing