Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Social Media : Which One to Use

Kim Kolb - Saturday, May 16, 2009
How many social media networks do you belong too?  I have 4 that I am working to fine tune.  I use Twitter @hightouchweb and @kim_kolb,  I have a Linked In account, a Facebook account, and our Filter the Noise Blog.

Many of our clients have no clue what social media is, or they are really excited about getting into Social Media and that is where it stops, or they are terrified by what is to become of them with the social media frenzy.  At first it can be overwhelming by trying to understand all the ins and outs of the whole "social media etiquette".  The best thing is to dive in and start swimming.  Let's face it, all the news media, talk shows, celebrities and even restaurants are using Twitter.  Our local soccer association is on twitter.  They keep us updated on cancellations, scores, and changes in events.    

As a company, keeping your customers engaged is essential to keeping your Brand on their mind.  Gone are the days of long drawn out email blasts to let customers know what is going on.  Why not get them following you on Twitter.  140 characters lets you tell them what is important.  As technology grows our attention spans decrease.  If you can't get the point across in 140 characters, maybe you need to rethink your message.

Twitter has increased 1,382% year-over-year in February, registering more than 7 million unique visitors in the US for the month, according to Mashable, The Social Media Guide.  Twitter is by far the easiest and quickest tool to use.  

If you have yet to get involved in the Social Media Movement, you may want to take some time to start.  Get involved, be informed, and stay in touch.  

Look for our webinar on Social Media 101: Setting Up The Beginner, at the end of the month. Contact us now if you are interested.

Which Social Media tools are you using?  Which ones would you not use?  I would love to hear feedback.

Social Media Frenzy: Time and Benefits

Kim Kolb - Friday, April 17, 2009
Social Media, Inbound Marketing, Twitter, Facebook, Linked In....AHHH.  I know what your thinking...I don't have enough time in the day to get regular work done let alone this.  Breathe.....Yes, the Social Media Frenzy can seem overwhelming at times.  Believe me, it is overwhelming to talk about it.  I get so excited about  the two I am using right now, that I get that "deer in the headlights look" from people I am talking too.

Time seems to be a factor when talking to people about Social Network Marketing as well as what to say.  I tell my clients, sign up for the accounts and then start linking and following others to get an idea.  This usually gets them jumped started.  The time factor those is like with anything new you start.  It will take a little time to get your profile set up, but once you have that and you start inviting people to follow you and  you following them, it because exciting and almost addicting.. Soon they will have a Social Media Anonymous. :)

A recent report put out by Marketing Charts provides a range of the amount of hours people spend working their Social Media Marketing.

48% of those surveyed said their efforts resulted in more qualified leads and 35% said it helped them close more business.  Below is a chart to depicted what areas benefited the most.

This next chart is kinda mind boggling since Social Media was started by marketers, yet a lot of marketers I know haven't even tipped their toe in the water. 

Should Your Business Be Social?

Kim Kolb - Wednesday, April 15, 2009

Absolutely!  In fact a 2008 cone Business in Social Media study showed:

  • 93% of Americans believe a company should have a presence in social media
  • 85% believe a company should not only be present but also interact with its consumers via social media
  • 56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
If you company is not networking socially via the many avenues available, you could be missing out on thousands of business connections.  People are using Social Media venues to communicate with others more than email, 85% to 65% as of last year. 

Social networking is also a way to better your search results when someone is trying to find your type of business.  Social networking is like having a 24/7 after hours... You meet new and interesting people who you could provide your services too or that you could use their services.  Don't wait to long to get connected.  Below I list some of those popular Social Media Venues.  I have not gotten into all of them, but I am working on it.

I’ve focused my personal efforts around FacebookLinkedIn, and Twitter but am willing to expand.

Here is link to the webinar I attended with Hubspot that has made me a believer is Social Networking.  


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