Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, and improve SEO.
But what is an inbound link? An inbound link is a link from one website to another website. For example, this is an inbound link to Hubspot.com. The inbound description is generally used by the person receiving the link. So HubSpot might say, "I received an inbound link from HighTouch.
So why do you need inbound links? Two reasons. First, it's an opportunity to receive referral traffic from another website. An inbound link from a blog is an avenue for that blog's readers to visit you. But depending on the amount of traffic that blog or website receives, the link may send a low volume of traffic.
So what does a good inbound link look like? Good question! There are three primary qualities that define the quality and strength of an inbound link:
1. Comes from an authoritative website. So, if Hubspot were to link to HighTouch's blog, they would be an authority since Inbound Marketing is what they are all about.
2. Uses anchortext. Anchortext is the text that "holds" the link. For example, you can link to another site by either writing the URL, or using anchortext (www.hubspot.com or Hubspot, respectively).
3. Has descriptive anchortext. The reason we like anchortext in point #2 is because it gives the linker the opportunity to describe the linked-to site in the link itself. This is great for the person who is receiving the link, because now search engines will have more information about his or her site. (For Example if you have a link that goes off the site, you can call it something relative to what you are talking about like, click here for more Website Design and SEO tips, linking Website Design as the anchor text.)
You can see here from the Analytics what the sites are that refer traffic to HighTouch... Notice Facebook is at the Top, just a plug for Social Media Efforts.
Have you checked your site for Inbound Links lately? Blogging is a great way to accomplish this as well as commenting on other relevant blogs.
What is your highest referring site?