Every month I like to reflect on how my on-line marketing efforts are working with my Social Media efforts and my website. Here are tools I use, Facebook, LinkedIn, Twitter, and Blogging. I have 3 Twitter Accounts, 2 Facebook Accounts, 2 Facebook Pages, 1 LinkedIn Account and 2 Blogs I maintain. Now these are not all my main business accounts with HighTouch Marketing and Design, I also have a passion for Wine in which that is another set of accounts in this mix. I know what you are thinking..."How does she manage all those accounts?" HootSuite is what I use, but TweetDeck is also another great tool.
So with all these accounts what is my goal for my business and my passion? To drive traffic to them! Why? Why would you spend all this time on these marketing efforts and not have a plan? If you are just aimlessly out there "Playing" then you are not serious about your business. If your goal is not to get more people to your website to find out about you and then to get them to convert to a lead/sale then you really need to stop your efforts.
Converting a Lead/Sale is different for everyone. With my company HighTouch, my goal is to create traffic to my site so I can convert someone into getting a website redesigned or created and to help that customer market their business. My Wine site on the other hand, a Lead/Sale is different. Right now I am working on name recognition, trust and winery profiles. So a conversion can be different for the type of business you are in.
Tracking your efforts
There are great tools like Google Analytics, it is FREE, that you can use to track the traffic on your site, where people are coming from, what they are clicking on, etc. Tracking your efforts is as important as the actual effort. You can track all your social media and blogging efforts here as well as putting links on your site to drive traffic to those particular venues.
Here are some Cool Stats from my friend at Bonsai Interactive Marketing. Pay close attention as these stats show you that people are out there and they are searching for you. What will they see when they find you?
- The average Facebook user has 130 friends.
- More than 25 billion pieces of content (web links, news stories, blog posts,
- notes, photo albums, etc.) is shared each month.
- More than 150 million people engage with Facebook on external websites
- every month.
- There are more than 100 million active users currently accessing Facebook
- through their mobile devices.
- The average Facebook user is connected to 60 pages, groups and events.
- People spend over 500 billion minutes per month on Facebook.
- Twitter’s web platform only accounts for a quarter of its users – 75% use
- third-party apps.
- Twitter gets more than 300,000 new users every day.
- There are currently 110 million users of Twitter’s services.
- Twitter receives 180 million unique visits each month.
- There are more than 600 million searches on Twitter every day.
- Over 60% of Twitter use is outside the U.S.
- More than a third of users access Twitter via their mobile phone
- LinkedIn is the oldest of the four sites in this ebook, having been created
- on May 5 2003.
- here are more than 70 million users worldwide.
- Members of LinkedIn come from more than 200 countries from every
- 80% of companies use LinkedIn as a recruitment tool.
- A new member joins LinkedIn every second.
- LinkedIn receives almost 12 million unique visitors per day.
- Executives from all Fortune 500 companies are on LinkedIn.
- 77% of Internet users read blogs.
- 60% of bloggers are between the ages 18-44.
- One in five bloggers update their blogs daily.
- Two thirds of bloggers are male.
- Corporate blogging accounts for 14% of blogs.
- 15% of bloggers spend 10 hours a week blogging.
- More than 50% of bloggers have more than one blog.
- Bloggers use an average of five different social sites to drive traffic to
- their blog.
- The very first video uploaded was on 23rd April 2005.
- By June 2006, more than 65,000 videos were being uploaded every day.
- YouTube receives more than 2 billion viewers per day.
- The U.S. accounts for 70% of YouTube users.
So what's the point to all this? The point or rather the questions are:
- Are you using On-line Marketing to drive traffic to your site?
- Are you tracking your efforts?
- What changes have you noticed, good or bad?