Got Features?

Satisfies 95% of Business Requirements Out-Of-The-Box

Business Catalyst is made up of the following modules Web Content Management, eCommerce, Email Marketing and Lead Management. In addition you also get access to Calendaring and Event Management and Advanced Administrative Features.

Business Catalyst is sold as an all-in-one solution, so every feature if available with every plan. HighTouch works with you to design and configure only the features you need.

Website Content Management Features

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  Main Features of Web Hosting & Content Management

  • Edit your web pages on the fly
  • Optional FTP to manage your website just like you would with any other website
  • Integrated customer database that grows as customers contact you or interact with your website
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Build communities blogs, and collect customer comments on any type of content
  • SEO integration into Google, Yahoo and Windows Live
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages
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  Publish any type of Content

  • News Announcements, FAQs, Documents (PDF, Word, etc.)
  • Set Release and Expiration dates on your content to keep it fresh
  • Create micro-communities by allowing customers to comment on any type of content
  • Create re-usable content snippets which you can use anywhere
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  Integrated Customer Database

  • Grow your customer database every time someone contacts, or interacts with your website
  • Maintain a history of all past prospect/customer activities
  • Allow customers to view their history via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View (per customer) details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business needs
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  Manage your Website and Web Pages

  • Edit your website on the fly
  • Use a Microsoft® Word like WYSIWYG editor to edit web pages
  • Use Module Manager to add business functionality without any programming
  • Archiving & Rollback for every web page
  • Automatically create working copies of until you publish
  • Apply content approval rules to any web page
  • Work directly inside Adobe Dreamweaver (if you like) using our plugin Triangle
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  RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc.
  • Set update frequency of your RSS channels
  • Report on RSS usage and items selected from within a feed
• 

  Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc.)
  • Manage customer access to any secure area
  • Set expiration date for customer access to any secure area
  • Easily email log-in details to every customer in a secure area
  • Report on customer log-ins to each secure area
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  Website Reporting

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Geo-location reporting. See a map of the world world
  • Detailed visitors reporting including new -vs- returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis
• 

  Web Form Builder

  • Build customer web forms without any programming, in minutes
  • Add any number of custom fields to your web form to suit your business
  • Automatically capture and populate every contact in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules
  • Choose to be notified via email and/or SMS
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations
  • Add CAPTCHA Image Verification to web forms to stop spam submissions by bots
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Customize landing pages and auto-responders
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  Amplify your voice with a Blog

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and customizable Tag cloud
  • Blog calendar module
  • Recent blog posts
  • Automatic Blog Archive
  • Integrated RSS channel for each blog
  • Make your blog secure
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  Lightbox Photo Galleries

  • Create an unlimited number of photo galleries
  • Easily add a photo gallery to any webpage
  • Easily add photo captions
  • Customize layout and appearance of photo galleries
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  Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets or Flash® objects
  • Report on number of impressions, click-thrus for any period
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  Meta Data

  • Built-in meta data framework
  • Create your own meta data tags and easily add them to any web page

eCommerce Features

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  Main Features of eCommerce

  • Sell real products or e-Products
  • Give individualized discounts to any customer for any catalog
  • Integrated customer database that grows as customers buy or interact with your online shop
  • Inventory Control
  • Cross-sell and up-sell features
  • Multi-currency support
  • Sell Gift Vouchers
  • SEO integration into Google, Yahoo and Windows Live
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages
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  Integrated Customer Database

  • Keep a history of all past customer purchases
  • Give loyal customers individualized discounts
  • You can apply a different discount for every Catalog and every customer
  • Allow customers to view their past orders and even re-download any e-Products previously purchases via secure "member only" areas
  • Setup re-occurring orders and payments
  • Automatically email invoices to customers
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  Catalogs & Products

  • Setup an unlimited number of Catalogs & Products
  • Sell e-Products and limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product (the system will automatically generate thumbnails)
  • Put popular products first
  • Use sophisticated product search module to allow customers to search by keywords, within a catalog, within a price range and choose how they want the products listed
  • Put any product On Sale (this crosses out the products retail price, e.g. was $199 now only $99)
  • Collect customer comments on any product
  • System utilizes Ajax technology for better customer experience
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  E-Commerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogs and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Geo-location reporting. See a map of the world world
  • Track usage for any Catalog or on an aggregate basis
  • Track usage for any product or on an aggregate basis
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis
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  Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders
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  Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world
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  Up-sell, Cross-sell and Product Grouping

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender
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  Affiliate Programs

  • Setup any number of Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), inquiries made etc.
  • Easily email Affiliate Program details to subscribers of an Affiliate Program
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  Gift Vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop
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  Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Integrated with World Pay for a wide range of currency support
  • Google Checkout
  • Use Process Offline and process payment using existing POS system
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  Discount Codes

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes
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  Shipping Options

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Apply your tax code/rate to any shipping option
  • Integrated with USPS and FedEx for real-time shipping charge calculation
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  Tax Codes

  • Create any number of tax codes and rates for any country that you operate
  • If in USA automatically apply relevant state tax rate at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges
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  XML Feeds

  • XML feed of all products to use with 3rd party affiliate network such as ClixGalore

Email Marketing Features

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  Main Features of Email Marketing

  • Customized design templates
  • One-off and loyalty based campaigns
  • Go way beyond open rates and bounce reporting and see what actions customer take
  • Integrated customer database that grows as customers subscribe or interact with your website
  • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• 

  Email Marketing

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview and test your campaigns by emailing it to yourself or any one else before finalizing
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  Integrated Customer Database

  • Grow your customer database every time your customers subscribe or interact with your website
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
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  Email Lists

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to slice and dice your customer database
  • Customize the landing page customers see after subscribing to your list
  • Customize auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list
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  Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • Track bounce rates
  • Track customer un-subscriptions from your campaigns
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
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  Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

Lead Management Features

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  Main Features of Lead Management

  • Build any number of customer inquiry web form without any programming
  • Use customizable business workflows to setup notifications via email or SMS when customers contact you
  • Use the Customer Report Generator to dice and slice your customer database
• 

  Integrated Customer Database

  • Grow your customer database every time your customers contact you or interact with your website
  • Keep a history of all past customers
  • Allow customers to view their history via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business
• 

  Web Form Builder

  • Build customer inquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every inquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Customize the landing page customers see after submitting an inquiry
  • Customize auto responder email sent to customers after they make an inquiry
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  Lead Management Reporting

  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Calendering and Event Management

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  Bookings / Calendar

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customize the landing page customers see after booking
  • Customize auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

Administrative Features

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  SEO

  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every Catalogs and products
  • Search Engine Friendly URLs. Catalog and product names used in URLs to maximize search engine friendliness
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  Accessibility

  • Web-based Admin
  • FTP
  • Import / Export options
  • Work directly inside Adobe Dreamweaver using our plugin Triangle
  • Extensive Web Services framework
• 

  Administrative Tools

  • Easily add and manage Users and Roles
  • Customize granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customize and extend the Customer Database to suit your business
• 

  Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer inquiries, orders, bookings as well as for content approval