Alpine Scuba in Fort Collins Gets a Website Facelift

November 22, 2010

FORT COLLINS, CO—HighTouch Internet Marketing and Web Design (“HighTouch”), a leading internet marketing and web design firm for small businesses, went live with a new Adobe Business Catalyst powered website for the Alpine Scuba today. The dramatically redesigned website, embodies Alpine Scuba’s forward–thinking vision and commitment to the growing needs of the Colorado SCUBA diving community by offering world-class SCUBA education and SCUBA travel opportunities on the Front Range. Alpine Scuba is Northern Colorado’s only Five Star National Geographic Scuba Diving Center, serving Fort Collins, Loveland, Greeley, Windsor and Southern Wyoming.

Web Design Overview

The new homepage welcomes visitors with bold colors, a clean uncluttered design, and JQuery slideshow with engaging photography. "Our goal with the re-designed website is to provide the growing community of SCUBA divers with a professional image, up-to-date information about classes, and travel opportunities," said Dave Kolb of HighTouch. Alpine Scuba intends to move most of its offline marketing efforts online and use the website as a lead generation, and modern communication tool."

Solution Highlights

• Intuitive website navigation and obvious search options
• SCUBA travel calendar with dynamic homepage feeds
• Dynamic SCUBA instructor profiles
• Secure instructor login area
• Online SCUBA class catalog
• Social media integration with Facebook and Twitter
• Multiple content sharing options
• Dynamic rotating images located throughout the website
• Email newsletter signup and integrated email marketing options
• Vacation property management module
• Multiple touchpoints for lead generation

Adobe Business Catalyst

A major aspect of the new site is the use of Adobe Business Catalyst, an all-in-one software platform for online businesses. Business Catalyst eliminates the dependency on web programmers, who can be unreliable and expensive. Switching to Business Catalyst allows Alpine Scuba to manage the site themselves without the assistance of a programmer or full-time web designer.

HighTouch Internet Marketing and Web Design

Trusted by businesses everywhere, HighTouch is a leader in Adobe Business Catalyst web design, online business development and internet marketing.

HighTouch is a web design and development firm located in Colorado Springs, Colorado. They work with organizations to develop well–designed, thoughtful solutions to their online business and marketing challenges. Since 1999, HighTouch has designed thousands of websites for all types of organizations. Their sites are naturally SEO-friendly, visually captivating, and easy to navigate.

FOR MORE INFORMATION PLEASE CONTACT:

Dave Kolb, Founder & CEO
www.hightouchweb.com/contact

(719) 573-0084