New Web Design for Northern Colorado ENERGY STAR HOMES

August 27, 2010

FORT COLLINS, CO—HighTouch Internet Marketing and Web Design (“HighTouch”), a leading internet marketing and web design firm for small businesses, went live with a new Adobe Business Catalyst powered website for Northern Colorado ENERGY STAR Homes (“NoCO”) today. The dramatically redesigned site, created by HighTouch in Colorado Springs, CO, embodies NoCO’s forward–thinking vision and commitment to the growing needs of new home builders, home buyers and real estate professionals in Northern Colorado.

Summary of Website Improvements

The new homepage welcomes visitors with bold new colors, a clean uncluttered design, and moving images with featured content centered on NoCO’s mission to transform the regional new home market to high-performance construction, using an educational, market-based approach targeting consumers, home builders, and real estate professionals.

Feature Highlights

• Improved navigation and searching capabilities
• Events calendar with dynamic feeds
• Blog, RSS feeds and social media integration
• Customized ENERGY STAR home search
• Customized ENERGY STAR home builder profiles
• Rotating home buyer testimonials

New Underlying Technology

A major aspect of the new site is the use of Adobe Business Catalyst, an all-in-one software platform for online businesses. Business Catalyst eliminates the dependency on web programmers, who are unreliable and expensive. Switching to Business Catalyst allows NoCO (a volunteer-based organization), to manage the site themselves without the assistance of a programmer or full-time web designer. This is very important for a volunteer, non-profit organization.

About HighTouch Internet Marketing and Web Design

Trusted by businesses everywhere, HighTouch is a leader in Adobe Business Catalyst web design, online business development and internet marketing. You'll find HighTouch is quicker, easier to work with—and a lot less expensive than the competition.

HighTouch is a web design and development firm located in Colorado Springs, Colorado. They work with organizations to develop well–designed, thoughtful solutions to their online business and marketing challenges. Since 1999, HighTouch has designed thousands of websites for all types of organizations. Their sites are naturally SEO-friendly, visually captivating, and easy to navigate.

FOR MORE INFORMATION PLEASE CONTACT:

Dave Kolb, Founder & CEO
www.hightouchweb.com/contact

(719) 573-0084