Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Web Designers and Realtors can learn a lot from each other

Dave Kolb - Wednesday, July 28, 2010
A couple weeks ago I was working out on one of those fancy elliptical machines with a built-in TV. I usually watch ESPN or CNN, but it was a slow news day and I was sick of hearing about the LeBron Decision. Anyway, I surfed on over to HGTV, where I watched an interesting program on how to stage your house to sell it.

Many of their recommendations could be applied to a website re-design:
  1. Consider the curb appeal. You want to make sure your house looks great from the outside. First impressions count. Yard should be mowed, trees trimmed and sidewalks washed. No need to invest in expensive trees, shrubbery, etc.

    Designer's view: Your homepage needs to be clean and inviting. I wouldn't invest in any Flash intros, or fancy animations. People will just walk buy, or ignore them.

  2. Get rid of the clutter and de-personalize. Your house should show like a new home builder's model home. Promote negative space and keep the decorating neutral. Less is more. You want the buyer to focus on the home, not the furniture.

    Designer's view: Whitespace is good and you shouldn't feel compelled to fill all 960 pixels. Most websites have too many distractions and it's hard to simply find a phone number, price, or information about the products or services.
  3. Watch where the eyes go. Walk around your house with a friend or family member and watch where their eyes go. Chances are, they are either going towards something they like, or a flaw they've found.

    Designer's view: Look at your statistics and find out where people are going. If you find they spend a lot of time on the site looking at a lot of pages, chances are—they didn't find what they were looking for. If a lot of your visitors are clicking a conversion button, but not converting—you might have something wrong with your conversion page.
  4. Hire a professional. You're personally invested in your home and it will be very hard to step away and follow simple staging guidelines. You'll also probably spend too much money because you don't know where the deals are and what will get you the most bang for your buck.

    Designer's view: If you are considering building a new website, or are re-designing one, hire a professional. Define your budget up front and find someone to work with who can work within a pre-defined budget. Remember, websites take ongoing maintenance so make sure you budget for that to. Nowadays, a Content Management System, or a Blogging Platform can be implemented so you can do most the maintenance yourself.

Now here's a hint for all the Realtor's out there:

Go look at your website. Is it staged properly? Most Realtor websites I go to are cluttered, unorganized and look like they were designed by SEO Specialists, not Web Designers.

My advise to Realtors is to eat your own dog food. Follow your own advise on staging to get your websites to look and function better.

Please feel free to add comments below:

Blogging, like praying, takes patience and obedience

Kim Kolb - Monday, June 14, 2010
If we believe God can help us in our every day life by asking for help for what may seem silly to some, then I would like to ask God to help me with my Blogging.  I don't think it is too much to ask...People circle the parking lot at stores saying "Oh God, please help me find a parking spot".  

Blogging is like praying.  It takes patience, diligence and obedience. We don't always get instant feedback when we post a blog or pray. This I have learned..

I have come to find that the more I hope and pray that I become a better blogger, the worse I get.  I just have to "shut up and put up"!  I have to be more diligent and maybe do what the expert bloggers say instead of ignoring them and that is to create a Blogging Schedule.  That's right.  Write time in on my calendar and stick to it.  You have plenty to talk about.  

Along with Blogging, Checking on our stats is just as important.  Blogging is great but if you are not monitoring your stats, you may as well just not Blog.

There are tons of platforms to start a blog on.  Do a google search for "Blog Platforms" and find the top ones.  One thing to remember is that you want your blog to have its own name.  So instead of wordpress.companyblog.com, you want to have the domain be www.companyblog.com.

There are also tons of tracking tools for blogs available.  Do a Google search on "blog tracking tools"

So stop trying to get the Blogging God to help you with your Blog.  Plan it, write it, and track it.  Don't talk about it, Just DO IT!

What else do you do to keep yourself on track?

Adobe's CS5 Launch Video for Business Catalyst

Dave Kolb - Tuesday, April 13, 2010
Here is a preview of Adobe's CS5 launch video for Business Catalyst. Adobe director of product management, Bardia Housman demonstrates this new hosted application for building and managing online businesses.

Great Job Bardia and the Business Catalyst team!

Which Blogging Software to use

Kim Kolb - Wednesday, December 02, 2009
Hello to all my fellow Bloggers.

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

  • What is the blogging software you use and why do you like it? 
  • Does it hook into all the cool tools that HubSpot recommends to get found?
    • Technorati 
    • Google Goals 
    • I am sure there are more and please feel free to share 
  • Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

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