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Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Small Businesses Using Blogging and Social Media WIN

Kim Kolb - Friday, March 05, 2010
Are you still dragging your heals on getting into the Social Media world?  Have you started a Blog yet?
There is a huge amount of data about there that says the Blogging is one of THE BEST, way to get leads.

According to the Small Business Success Index (SBSI), Social Media has doubled to 24% over the last year. There were 500 small business owners surveyed on their Social Media usage.  61% of the small businesses said they had used social media to attract new customers.
It was also noted that 45% of those small businesses reported that blogging and social media was a great contributor to lead generation.
According to SBSI, this is how small businesses are using Social Media:
  • 75% created a company page on Facebook or LinkedIn 
  • 69% post status updates on Facebook or LinkedIn
  • 26% use Twitter to talk about their industry expertise
  • 39% have a blog to talk about expertise
Blogging has become one of the most used tools for lead generation according to HubSpot, "State of Inbound Marketing Report."

Inbound Marketing using Social Media and Blogging is far less expensive than traditional marketing.  Don't delay getting on this train... It is fast and furious and you certainly don't want to be left at the station.

How is your company increasing it's Social Media presence?

Social Media Efforts Paid Off

Kim Kolb - Wednesday, March 03, 2010

As you know I have been on this blogging kick of late.  No, I have not made my goal of blogging every day, but I have definitely written more than I ever have.  Today, I write this blog because I had a really awesome experience that I wanted to share.

One of our clients called me today to tell me what a great job he thought I was doing on blogging.  He said that he felt that they really hit the point for someone struggling or just getting started.  He said he didn't comment on them because he felt there was nothing to add and that instead he wanted to call and tell me this. He said "Kim, I know many people read your blog and I too read everyone, I just wanted to let you know that I think they are great and that although I don't comment on them, know that I really liked them."  He said that he was in the "silent majority" of people who often read blogs and really feel impacted but that don't leave a comment.

I did explain to him that once his blog is up that he will indeed want to leave the "Silent Majority" and start leaving comments on the blogs he reads and feels impacted by, as this leaves inbound links back to his site. He was way excited about this new discovery that I am sure he will be leaving his comments behind from now on.

I just want to "Thank Joe" for sharing his thoughts with me.  You really made my day.  Like I said, most people will probably not receive a call thanking them for their posts, but I am sure you will receive an email or a comment left by someone that let's you know that you are indeed doing a great job!

So, what is the take away from this...BLOG! BLOG! BLOG!  People are waiting to hear what you have to say. For the skeptics out there, here is quote from one of my favorite authors (Avinash Kaushik) who says, "If at first you don't succeed, keep on sucking till you do succeed.”  Because if you never suck at something, then how do you ever improve it?

Has anyone else had any really cool kudos they want to share?  I would love to hear them.

Blogging : Try it, You'll Like it

Kim Kolb - Wednesday, March 03, 2010
Blogging, why is this such a scary concept to a lot of people? If you can write an email, you can blog! Remember that Life Cereal Commercial, where the two boys don't want to try the cereal, so they get Mikey to try it? That was one of my favorite commercials growing up. It was catchy and you remembered it. Just in case you are too young to remember the commercial, I have included it in this post. Mikey wasn't afraid to try the cereal because it was good for him and you shouldn't be afraid to try blogging, because it is REALLY good for you. Blogging is one of the greatest ways to increase your search results by Google. When you blog, because you are talking about a specific topic, you tend to use all the keywords you need to have google index your site for relevance. Most times your blog will be found before your website will be. The reason is because the content on a blog is always changing. By people commenting on your blog causes the content to change. Commenting on blogs you read that provide you with remarkable content is another way to increase traffic to your site. By commenting on a blog you leave behind, your name, email, an the option to enter a web address. Don't pass up this free opportunity to link back to your site. So, how do you get started Blogging?
  • Find a blogging platform. Wordpress.org is a self hosted solution that many bloggers use and are very happy with. Wordpress has zillions of templates to choose from so you could be up and running in minutes. It also has a CMS built in so you can actually create pages. We call this a Blog First website.
  • Go out and find other blogs that you find interesting and start subscribing to their feeds through RSS. As you comment on other blogs and your leave behind remarkable content, you build a reputation of being a "Thought Leader".
  • START BLOGGING and COMMENTING.
  • Submit your RSS feed to Technorati. Technorati is also a great blogging repository that indexes tons of different blogs. Go search and find some to subscribe too.
  • It is recommended that you try to blog at least 3 times a week. Do what you can, once you get into it, it will become habit.
  • Don't make your blog posts too long. Try to do about 400 words. Blogs that are too lengthly can lose the reader and they will abandon your post. Or break it up into multi blog posts over time.
I hope this helps those that haven't quite bought into the whole Blogging thing. Please let me know if you have questions or if you want to leave some of your wisdom for others to read. Enjoy this video (thanks panbiscuit for sharing)

Super Bowl XLIV : Tweeters Talk About Your Brand

Kim Kolb - Monday, February 08, 2010

Super Bowl XLIV brought Tweeters from all over to talk about the Super Bowl ads that were aired.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.

It was determined that there were a total of 98,656 Tweets collected at BrandBowl2010.

This is a perfect example of being part of the conversation and listening to what consumers are saying about your Brand.  I wonder if any of the companies actually were on this Tweetfest last night?  The feedback on all ads had positive and negative results.  

It was amazing to see the amount of tweets.. At times there were over a 1000 updates as once.  It was hard to keep up with them all, but the experience was a great one.

In light of Inbound Marketing being such a great focus right now, last night we experienced OutBound Marketing at its fullest.  How many of us watch the Super Bowl for the Ads?  I am guilty of this since I am not a huge Football fan.  Why do we watch the Commercials if we are so about Inbound Marketing?  For me, knowing what I know about Outbound and Inbound Marketing I do it just to see who spends the most.  Budweiser, from the amount of commercials I think spent the most.  My question is Why?

Pepsi decided this year not to use their money on commercials, instead they decided to use their money on Social Media by starting the Pepsi Refresh Project where they are looking for people, businesses, and non-profits with ideas that will have a positive impact. They have hundreds of people fighting for their cause.  What an impact this is having.

What are your thoughts on the Super Bowl Ads?  Did it persuade you to go out and act on any of the ads?

Better yet, are you going to continue using your marketing dollars on Outbound Marketing or are you going to give Inbound Marketing a try?

Are You Part of the Conversation about your Company

Kim Kolb - Friday, February 05, 2010
As an Inbound Marketer, I am schooled by the best.  When one of the industry experts says "Blog", well I blog.. I might not be excellent at it but I am doing what I am told.  Why? Because the Industry experts have been doing this way longer than me and who am I to argue with a proven fact!

Why is it that when I tell my clients, "You Need to Blog", they say yes, yes I do.  Yep, and that is the last time it is spoken.

When a company doesn't take advantage of Inbound Marketing and Blogging, I just want to scream.  I think I would be rich if I got paid a $1 for every time I heard "I am working on it".  Really, how long does it take?

How do you plan to be part of a conversation about YOU if you never enter the room?  Companies that are slow to respond or better yet, talk about it and never act, are missing opportunities to be in on the conversation that their competitors are having.

Your future clients are not talking about you, oh no, they are talking about your competition, because your competition is out there talking to them.  They can't talk to you because they don't know you exist.  If your future clients don't know you exist you won't get any leads.  Better yet, you can't show them how great your product is because your competition is dominating the space.

Blogging much? No?  Your competition is.  They are writing articles that show future clients and others that they are Thought Leaders in their space and that they should follow them.  They get comments from current and future clients that provide valuable feedback to the their product and service.  How do you improve if you don't have any feedback?

If you are a company that is still thinking about blogging and have yet to get on the bus, NOW is the time. Don't waste another moment.  You have tons to tell people and they are waiting to hear from you.  

If you have Inbound Marketers around you that are trying to get you involved in Social Media and Blogging, listen to them.. They know what they are talking about.

I know this blog sounds a little harsh, but as your parents use to tell you "I am not telling you this to listen to myself talk, I'm telling you this because I LOVE YOU!"

Don't be left out of the conversation about your company!

10 Things to Bring Back "That Lovin Feelin" to Blogging Again

Kim Kolb - Tuesday, February 02, 2010

Blogging... can be an unwanted task, although we have been conditioned to blog, it can seem a bit overwhelming and tiresome at times.  After all, in order to make an impact in the blogging world, you have to blog at least once a day if not more.

In my last post, I was concerned about restating what was already said.  Not have anything new or valuable to offer to the readers.  How does one get "That Lovin Feelin" back into their blog?

10 things to get that lovin feelin back:

  • Take a new approach to writing - tell a story, be a commentator
  • Be humorous, if you laugh most likely others will too
  • Tell the story like you are talking to a friend
  • Write about things that you would like to know
  • Get someone to post on your blog as a guest
  • Do an interview with someone who has no idea about the topic (kinda like Leno's "Jay Walking" segment)
  • Take a poll and write a blog on the results
  • Take the first 5 blogs you read and make snippets and comment about them on your blog.
  • Make your blog about others that are doing well or that you feel are up and coming.  Nothing like giving kudos to someone who isn't expecting it.
  • BE YOURSELF!  FIND YOUR VOICE! AMPLIFY IT!

This is my new approach this year.  I hope to entertain, educate and have fun blogging.  If I do, then I  am sure I will be blogging for a long while to come.

I would love to hear how you keep the "Lovin Feelin" in your blogs.

A6PBB3U7U3MC

Why Doesn't Blogging Come Natural To Us

Kim Kolb - Monday, February 01, 2010
How many of you reading this blog post actually write your own blog?  How many of you only comment on other blogs?  How many of you are really Awesome and both write your own blog and comment on other blogs?

Why do I ask all these questions?  Because I think for most people, blogging is not a natural thing.  Yes, we can compose an email and write a few paragraphs to our colleagues, but to sit and write about something that we then share with the world is quite an overwhelming experience.

When I started Blogging, I was committed to 3 times a week. Why?  Because that is what the experts told me. The avid Bloggers.  The guys who make money blogging.  I can do this I thought.  I started off well.  I blogged twice in one week.  I missed that third one.  The next week I did two.  Then after that, I just did one a week.  This went on for awhile and then I just stopped.

When I reflect back on my short blogging experience I wondered why I didn't blog more?  I definitely read tons of blogs.  I got to thinking about how someone could come up with the content for a blog.  How do you figure out every day what to write?  Sometimes bloggers do a couple of blogs a day.  How are they so inspired.  I was overwhelmed and didn't feel that I had anything to contribute.  My blogs consisted of content from other blogs that I felt I could do a better job at writing.  I figured the experts were already writing the good stuff.  Seriously, how many "10 ways" of anything can you have of one subject?

After about a month of no blogging, I decided to check our google analytics... Man, that was a depressing image.  Our stats went from about 200 + visits a day to 0.  Yep, that's right, a big goose egg.  

So what do you do when you have hit the bottom?  The only thing you can do and that is pick yourself up, brush off the cobwebs and start again.

I can successfully report that I have blogged for three days (Friday, Sunday, and Monday).  Hey it's a start. This time I have made it a priority.

How do I find content and the time for my blog?  I have decided that my thoughts may not be as profound as others, but that someone out there feels or felt like I did or do.  I think what I have to say can help someone either by inspiring them or making them feel like they are not alone.  Now the time part, I get up every morning and do the same thing.  Feed my cats, grab a cup of coffee and head to my computer for Emails, Facebook, and sign onto HootSuite.  I have added blogging to my morning ritual.  So far so good!

Although blogging hasn't felt real natural to me, what does feel natural is my writing style.  Everyone has one.  My style of writing is as if I am talking to my best friend.  I write like I speak.  Why is this important? Authenticity is one of the most important factors when blogging.  If you aren't sincere, the reader will pick up on that and probably won't be back.

I like to be funny in my writing.  Sometimes, and I shouldn't say this, but I make myself laugh!  I have found a few authors of some great books who write like they speak.  It makes for an engaging read.  Believe me, I have to really be engaged. My attention span is shorter than one of those curly shoestring laces.

I hope this has helped someone.  I would really like to know the answer to the very first questions.  Think of it as a poll.

How many of you write your own blog?  
How many of you only comment on other blogs?  
How many of you are really Awesome and both write your own blog and comment on other blogs?

Social Media Monitoring Tools

Kim Kolb - Sunday, January 31, 2010

In my effort to help those new at Social Media or who are still trying to get their footing, I am posting just some tips on a couple of tools that I think Rock!

Ever wonder what to use to track ALL the Social Media channels out there?  When I first started with Twitter, Facebook, LinkedIn, and Blogging, I really was overwhelmed by having to log into each of them as I needed to post something.  It was very time consuming to log in to each system, copy & paste, each post. Sometimes you had to shorten or lengthen the post because there are different character limits for all the channels.

When Facebook came out with the ability to link to LinkedIn and Twitter by putting in a hashtag, I was way excited!  I used that for a short while and then I found HootSuite.  Hootsuite allows you to track Facebook, Twitter, LinkedIn, and your WordPress, in one location.  You can also add to the mix any clients you are also monitoring.  You could literally be tracking a 100+ Social Media channels.  There is even a little owl that will pop up if you have been inactive for awhile that says "Wake Up".

The next tool I like to use is Klout.  It is not a monitoring tool like HootSuite, but rather a tracking tool.  It gives you an idea of your Reach, Demand, Engagement, Velocity and Activity for Twitter.  I use this to guage how active I have been on Twitter.  You can tell when you have contributed because every 48 hours you can update your score.  Klout also shows what people you may be influenced by and who may be influenced by you.  Really cool when you see that others may be influenced by you.

Best part about these tools, they are FREE!

I am sure there are a ton of tools that people use.  It is all about feeling comfortable with them.  If you have an awesome tool that you would like to share, I would love to know about it.  I am always looking for ways to simplify things.

Blogging Really Affects Your Site Traffic

Kim Kolb - Friday, January 29, 2010
What I am about to share with you is a personal account of my blogging experience.  Since I am blogging about this, I have to think that there are others out there that feel the same way.  By blogging about this experience I hope to bring a little entertainment, but most of all, the importance blogging is to your search results and the traffic to your site.  I plan to blog about things I have learned over the last six months of my short Social Media life.

Let's get started.  I started with Social Media back in July 09.  I was so excited to attend the FREE IMU classes, offered by Hubspot, to help me learn all there is to know about Social Media, Inbound Marketing, Blogging, and SEO.  We had a variety of speakers, all Thought Leaders in their field.  Social Media had been around awhile but there were over 5000 students in that first IMU class, so I would say there were alot of people getting on board.

So, I started Tweeting, Blogging, posting to Facebook, and LinkedIn.  I quickly realized that I was 
overwhelmed.  How can these thought leaders be all over the place?  Don't they get tired of doing all this posting?  

One thing I did realize is that people were coming to the site, they were subscribing to my blog, following me on Twitter, Facebook, LinkedIn, it was some happy times.  I felt good.

Then...I stopped blogging.  I still Tweeted and Facebooked religiously.  My stats started to drop. Visitors to my site are almost none.  It was at that point.. Yesterday, Jan 28th, that I decided that along with my morning Twitter, Facebook, cup of coffee reading, I would add Blogging back to my mix.

What is the point of this story... Blogging is very CRUCIAL to your website traffic.  Above all else, BLOG. This is what puts fresh content on your site.  This is what gets people engaged with you.

If you dropped the ball on blogging like I have, pick it up and get rolling again.

Tell me about your experiences with Blogging, I would love to hear about your ups and downs.

Next up...How did I make my life easier with Social Media

A6PBB3U7U3MC

Which Blogging Software to use

Kim Kolb - Wednesday, December 02, 2009
Hello to all my fellow Bloggers.

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

  • What is the blogging software you use and why do you like it? 
  • Does it hook into all the cool tools that HubSpot recommends to get found?
    • Technorati 
    • Google Goals 
    • I am sure there are more and please feel free to share 
  • Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

NSA549VW9GZA


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