Filter The Noise

SEO Requirements when considering a Content Management System (CMS)

If you're planning on getting serious about SEO, you need a good Content Management System (CMS). Whether or not you do it in house, or outsource the SEO work, an intuitive, SEO-based CMS system will save you loads of money in the long run.

Here's why: There's no magic to SEO. Sure, there are a few general guidlines to follow when properly optimizing content, but a lot of the work is trial and error. A good CMS will allow you, or your SEO professional to modify text and keywords without EVER accessing the code. This will save time for whoever is doing it, thereby saving you money. When considering a Content Management System (CMS) for your website redesign, there are some very important SEO requirements you should consider. Any CMS you consider should allow you to modify the following with ease:

• Page title
• URL (especially the stuff after the ".com/")
• Page Headings (H1 tags)
• Hyperlink text
• 301 Redirect pages you want to remove, or point to other pages (very important)
• Navigation text
• Meta keywords
• Meta description

If you are evaluating a CMS without all the above requirements, you should look elsewhere.