Replace 5+ systems with one and save tons of money! I was coming home from work the other day and pulled up a local restaurant's website on my iPhone. First of all, I was not driving...I'm firmly against the "I'm going to try and drive, have a smoke, tune the radio and reply to my daughter's text before the light turns green" technique. That's another post...
I pulled up the website and the phone number was right there in front of me (as expected). Not only was it there, but it was hyperlinked and when I tapped it, my iPhone swiftly dialed the number and I was immediately connected to the restaurant.
Wow, talk about the Internet doing exactly what it's supposed to do!
I was so impressed by this simple feat of great web design that I
started searching the web for other brilliant designers. Not many
others get it. In fact, there seems to be a conspiracy to "hide" the
phone number and replace it with a web form that my fat fingers will
never fill out on a phone. But, one tap to get a human? It doesn't get any better than that! Best of all...it's easy to do.
If you are going to rush off and get your contact info on the homepage, here' s some advise. If possible:
- Put it above the fold
- Do NOT make it an image (phones can transform .jpgs or .gifs into numbers)
- If you can, get a unique phone number from your phone provider so you can track the ROI on this simple, low cost investment. Only use this number on your website and measure away.
