Replace 5+ systems with one and save tons of money! 
If you're on our email list, you've probably noticed that we've ramped up our email marketing efforts lately. Well, today we decided to look at some marketing analytics from our Facebook Page and SEO email campaigns.To give some background, in the past 5 weeks, we've been running targeted email marketing campaigns, each with a different web service offer. This was a very "low Effort High Return" campaign.
Of those who opened the Facebook Campaign:
- 37% Opened the email and 1 person unsubscribed
- 10% Took action and requested services (directly from the offer)
- 20% Responded by contacting us regarding other services
- 1 person made a comment on our blog
- 3 new people subscribed to our newsletter as a result of our "forward to a friend" feature
Ok, so those numbers aren't huge, but remember we didn't do much either. In terms of numbers (factoring our hourly rate), the Facebook campaign cost us about $195. We've received (to date) $3,250 as a result of that campaign giving us a 1,567% return on our investment (ROI). Considering we still have leads "regarding other services", that number should go up substantially.
Email marketing works and when you consider the economy we're in, it might be the thing that helps you bridge the gap to more profitable times. I'm pretty excited about this and what it could mean for our clients.
When creating an effective email campaign remember:
- Target your recipients with a relevant offer that has an expiration date
- Keep it short and sweet (don't write a book, people don't have time for that)
- Restate your offer convincingly with a compelling "call to action"
- See how we can help you
