Replace 5+ systems with one and save tons of money! As an Inbound Marketer, I am schooled by the best. When one of the industry experts says "Blog", well I blog.. I might not be excellent at it but I am doing what I am told. Why? Because the Industry experts have been doing this way longer than me and who am I to argue with a proven fact!
Why is it that when I tell my clients, "You Need to Blog", they say yes, yes I do. Yep, and that is the last time it is spoken.
How do you plan to be part of a conversation about YOU if you never enter the room? Companies that are slow to respond or better yet, talk about it and never act, are missing opportunities to be in on the conversation that their competitors are having.
Your future clients are not talking about you, oh no, they are talking about your competition, because your competition is out there talking to them. They can't talk to you because they don't know you exist. If your future clients don't know you exist you won't get any leads. Better yet, you can't show them how great your product is because your competition is dominating the space.
Blogging much? No? Your competition is. They are writing articles that show future clients and others that they are Thought Leaders in their space and that they should follow them. They get comments from current and future clients that provide valuable feedback to the their product and service. How do you improve if you don't have any feedback?
If you are a company that is still thinking about blogging and have yet to get on the bus, NOW is the time. Don't waste another moment. You have tons to tell people and they are waiting to hear from you.
If you have Inbound Marketers around you that are trying to get you involved in Social Media and Blogging, listen to them.. They know what they are talking about.
I know this blog sounds a little harsh, but as your parents use to tell you "I am not telling you this to listen to myself talk, I'm telling you this because I LOVE YOU!"
Don't be left out of the conversation about your company!
