Filter The Noise

Digital Native according to Wikipedia is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones and MP3s.  This can refer to people born from the late 1970s and beyond, as the Digital Age did begin at this time, but generally, the term focuses on those who grew up with 21st Century technology.

Digital Immigrant is a person who grew up before the digital age and is fairly new to the internet. Basically anyone over the age of 28.

I was born in the late 60's, and although I am technically a Digital Immigrant, I am a wanna be Digital Native ONLY because I can't live without my technology.  I grew up with manual typewriters, no cell phones, and no computers.  I don't think I was introduced to a computer until my Junior Year in High School (DOS prompts, oh yuck!).  I got my first cell phone when I was 25 years old, only because my boyfriend, now my husband..Smart guy, thought I needed one.  Now, I have 2 computers, 1 cell phone and all that I do is online.  I can't imagine my life without technology.  I moved into the age of technology willingly. I think about my kids 20, 17, and 7 who have never known anything else but computers, cell phones, and MP3 players.  The only place they will know that typewriters existed is in antique shops and history books, until they replace all that info with computers.  

In today's technology if you are not on a computer or cell phone, I think you are alienating yourself from the world.  There will come a time when the only way you can manage life is with technology.  

I have both types of clients.  Ones that embrace technology and then those who think they can't do it.  I say to those who think they can't or don't want to do it, you will want to get over that and start practicing now. If you are a business owner and are not embracing technology, you are missing out on Inbound Marketing and getting to your customers.

• What do you consider yourself, Native or Immigrant?
• If you are an Immigrant, what do you remember about coming into technology?
• If you are a native and have a burning question about what the "Old Days" were like, ask away?

Super Bowl XLIV brought Tweeters from all over to talk about the Super Bowl ads that were aired.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.

It was determined that there were a total of 98,656 Tweets collected at BrandBowl2010.

This is a perfect example of being part of the conversation and listening to what consumers are saying about your Brand.  I wonder if any of the companies actually were on this Tweetfest last night?  The feedback on all ads had positive and negative results.  

It was amazing to see the amount of tweets.. At times there were over a 1000 updates as once.  It was hard to keep up with them all, but the experience was a great one.

In light of Inbound Marketing being such a great focus right now, last night we experienced OutBound Marketing at its fullest.  How many of us watch the Super Bowl for the Ads?  I am guilty of this since I am not a huge Football fan.  Why do we watch the Commercials if we are so about Inbound Marketing?  For me, knowing what I know about Outbound and Inbound Marketing I do it just to see who spends the most.  Budweiser, from the amount of commercials I think spent the most.  My question is Why?

Pepsi decided this year not to use their money on commercials, instead they decided to use their money on Social Media by starting the Pepsi Refresh Project where they are looking for people, businesses, and non-profits with ideas that will have a positive impact. They have hundreds of people fighting for their cause.  What an impact this is having.

What are your thoughts on the Super Bowl Ads?  Did it persuade you to go out and act on any of the ads?

Better yet, are you going to continue using your marketing dollars on Outbound Marketing or are you going to give Inbound Marketing a try?

Blogging... can be an unwanted task, although we have been conditioned to blog, it can seem a bit overwhelming and tiresome at times.  After all, in order to make an impact in the blogging world, you have to blog at least once a day if not more.

In my last post, I was concerned about restating what was already said.  Not have anything new or valuable to offer to the readers.  How does one get "That Lovin Feelin" back into their blog?

10 things to get that lovin feelin back:

• Take a new approach to writing - tell a story, be a commentator
• Be humorous, if you laugh most likely others will too
• Tell the story like you are talking to a friend
• Write about things that you would like to know
• Get someone to post on your blog as a guest
• Do an interview with someone who has no idea about the topic (kinda like Leno's "Jay Walking" segment)
• Take a poll and write a blog on the results
• Take the first 5 blogs you read and make snippets and comment about them on your blog.
• Make your blog about others that are doing well or that you feel are up and coming.  Nothing like giving kudos to someone who isn't expecting it.
• BE YOURSELF!  FIND YOUR VOICE! AMPLIFY IT!

This is my new approach this year.  I hope to entertain, educate and have fun blogging.  If I do, then I  am sure I will be blogging for a long while to come.

I would love to hear how you keep the "Lovin Feelin" in your blogs.

A6PBB3U7U3MC