Super Bowl XLIV brought Tweeters from all over to talk about the Super Bowl ads that were aired.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.

It was determined that there were a total of 98,656 Tweets collected at BrandBowl2010.

This is a perfect example of being part of the conversation and listening to what consumers are saying about your Brand.  I wonder if any of the companies actually were on this Tweetfest last night?  The feedback on all ads had positive and negative results.  

It was amazing to see the amount of tweets.. At times there were over a 1000 updates as once.  It was hard to keep up with them all, but the experience was a great one.

In light of Inbound Marketing being such a great focus right now, last night we experienced OutBound Marketing at its fullest.  How many of us watch the Super Bowl for the Ads?  I am guilty of this since I am not a huge Football fan.  Why do we watch the Commercials if we are so about Inbound Marketing?  For me, knowing what I know about Outbound and Inbound Marketing I do it just to see who spends the most.  Budweiser, from the amount of commercials I think spent the most.  My question is Why?

Pepsi decided this year not to use their money on commercials, instead they decided to use their money on Social Media by starting the Pepsi Refresh Project where they are looking for people, businesses, and non-profits with ideas that will have a positive impact. They have hundreds of people fighting for their cause.  What an impact this is having.

What are your thoughts on the Super Bowl Ads?  Did it persuade you to go out and act on any of the ads?

Better yet, are you going to continue using your marketing dollars on Outbound Marketing or are you going to give Inbound Marketing a try?

Blogging... can be an unwanted task, although we have been conditioned to blog, it can seem a bit overwhelming and tiresome at times.  After all, in order to make an impact in the blogging world, you have to blog at least once a day if not more.

In my last post, I was concerned about restating what was already said.  Not have anything new or valuable to offer to the readers.  How does one get "That Lovin Feelin" back into their blog?

10 things to get that lovin feelin back:

• Take a new approach to writing - tell a story, be a commentator
• Be humorous, if you laugh most likely others will too
• Tell the story like you are talking to a friend
• Write about things that you would like to know
• Get someone to post on your blog as a guest
• Do an interview with someone who has no idea about the topic (kinda like Leno's "Jay Walking" segment)
• Take a poll and write a blog on the results
• Take the first 5 blogs you read and make snippets and comment about them on your blog.
• Make your blog about others that are doing well or that you feel are up and coming.  Nothing like giving kudos to someone who isn't expecting it.
• BE YOURSELF!  FIND YOUR VOICE! AMPLIFY IT!

This is my new approach this year.  I hope to entertain, educate and have fun blogging.  If I do, then I  am sure I will be blogging for a long while to come.

I would love to hear how you keep the "Lovin Feelin" in your blogs.

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In my effort to help those new at Social Media or who are still trying to get their footing, I am posting just some tips on a couple of tools that I think Rock!

Ever wonder what to use to track ALL the Social Media channels out there?  When I first started with Twitter, Facebook, LinkedIn, and Blogging, I really was overwhelmed by having to log into each of them as I needed to post something.  It was very time consuming to log in to each system, copy & paste, each post. Sometimes you had to shorten or lengthen the post because there are different character limits for all the channels.

When Facebook came out with the ability to link to LinkedIn and Twitter by putting in a hashtag, I was way excited!  I used that for a short while and then I found HootSuite.  Hootsuite allows you to track Facebook, Twitter, LinkedIn, and your WordPress, in one location.  You can also add to the mix any clients you are also monitoring.  You could literally be tracking a 100+ Social Media channels.  There is even a little owl that will pop up if you have been inactive for awhile that says "Wake Up".

The next tool I like to use is Klout.  It is not a monitoring tool like HootSuite, but rather a tracking tool.  It gives you an idea of your Reach, Demand, Engagement, Velocity and Activity for Twitter.  I use this to guage how active I have been on Twitter.  You can tell when you have contributed because every 48 hours you can update your score.  Klout also shows what people you may be influenced by and who may be influenced by you.  Really cool when you see that others may be influenced by you.

Best part about these tools, they are FREE!

I am sure there are a ton of tools that people use.  It is all about feeling comfortable with them.  If you have an awesome tool that you would like to share, I would love to know about it.  I am always looking for ways to simplify things.

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

• What is the blogging software you use and why do you like it? 
• Does it hook into all the cool tools that HubSpot recommends to get found?
  • Technorati 
  • Google Goals 
  • I am sure there are more and please feel free to share 
• Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

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Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing, known as outbound marketing or interruptive marketing, requires much more time and effort. It often takes many people to be involved which means it takes more time, resources and money to produce. Outbound Marketing is also very hard to track for results. With the internet you can reach customers all over the globe in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect. Here is a list of the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

• Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business.
• Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

• The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet.
• Traditional Marketing restricts the amount of people you can reach.

3. MARKETING EFFECTS

• Online marketing is based on pull marketing or Inbound Marketing, which means the customer found you while looking for a particular item.
• While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that comes into your location.

4. SALES PROCESS

• When your business is marketing online, you can make a sale in a matter of seconds; whether it is an online store they are shopping or request more information through a contact form.
• Offline advertising is very different in that someone has to sell the person the item, which means the person has to have the product knowledge and ability to sell to someone.

5. HOURS OF OPERATION

• Your website is your business being open 24/7. Generating leads, and sales while you are asleep.
• Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

• Online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and is usually free or minimal charge.
• To make a commercial on TV or radio or place an ad in the newspaper is a very costly engagement.

7. LIMITED ADVERTISING LIFE SPAN

• When you post an ad online about your business or website, using an article for example, it can be online forever.
• Traditional Ads can be active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

• These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

• Online customer support can usually be solved via email.
• Offline support requires a little more time and effort to be resolved.

10. ONGOING MARKETING INFORMATION

• Data collection online is instant. You can track marketing efforts via google and other tracking tools.
• Offline data collection is usually paper copies of items which usually take up storage space and requires manual computation for stats.

As you can see, online marketing is a far more cost effective method of marketing to traditional marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.

According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.

Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."



A Professional website design on a solid foundation is the first step towards your Online Success.  Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.    

Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed.  If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out. 

Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence.  I think some companies would rather throw dollars at the marketing than to put time into it.  I think this is one of those times when we find out who the "Real Players" are.

Thoughts?